Focus Group Testing

General information

Social scientists have been using focus groups since the early 1930s, when they were searching for alternatives to interviews. Today, focus groups are a popular form of qualitative research for several reasons: participants are encouraged to provide their opinions and points of view about products and services in a non-threatening manner; they are easily accessible to a wide range of consumers; they are conducive to repetition; they represent a relatively inexpensive form of research; and, they provide immediate data for analysis. Led by a moderator, who is usually a trained researcher with the ability to gain valuable insights through group discussion, a group typically includes eight to ten participants. Depending on the type of research, you may also be asked to participate in a one-on-one interview, in person or over the phone, a panel discussion, a usability test, or even a mock trial jury.

We do studies in various fields, including food services and restaraunts, legal - mock juries, consumer based products, healthcare, political campaigns, public opinion, education, policy issues, manufacturing, gas, chemical and power companies.

To learn more and sign-up to participate in future studies visit our webiste www.FocusGroupTesting.com