Bixler's Jewelers

General information

Bixler’s Jewelers has the distinction of being America’s oldest jewelers. Revolutionary War veteran Christian Bixler III opened what would ultimately become the first Bixler’s Jewelers, a jewelry store in Pennsylvania back in 1785.

We attribute our success as jewelers over 225 years to a painstaking dedication to our customers. The word ‘customers’ actually seems so rude and impersonal to us, since we have always felt more like a big extended family and special friends. Then again, it’s easy to get close to people when you’re helping them commemorate the special moments in their lives.

For over two centuries, we have been bringing you the best of both worlds – the best diamond values in town as well an incredible line-up of today’s top jewelry designers. Names like David Yurman, Roberto Coin, Simon G, John Hardy and a wonderful collection of Luxury Swiss Watch brands.

And, thanks to our longstanding relationship with the Fischler Diamond Company in Antwerp, Belgium, we are able to offer you better diamonds for less money. This is based on our special ability to buy diamonds direct from their manufacturing and trading base, keeping the chain of distribution to a minimum. The result: We offer you the best combination of price and quality within driving distance.

Plus, would you believe that six generations later the business is still in the Bixler family? The truth is, that Christian Bixler’s great-great-great granddaughter, Joyce Welken, remains actively involved in day-to-day operations to preserve the Bixler legacy.

Located in Allentown, Pennsylvania, Bixler’s store features a 3,000 sq. ft. showroom! Making it the largest fine jewelry store in Eastern Pennsylvania region. The store features include: a new expanded David Yurman department (the ONLY David Yurman retailer outside Philadelphia and Pittsburgh), vastly expanded Diamond engagement ring department with an expanded Simon G selection and the new Bixler Bead Bar department with a special section of the store designated to Trollbeads, including their new Universal Unique beads that fit ANY bracelet of other bead lines.