Super Silver Capitola

General information

If it's gorgeous, we've got it. Super Silver has been Santa Cruz's favorite place for stunning jewelry since 1995, and it's no wonder -- with a selection so diverse the shop almost feels like a museum, fair prices, and a knowledgeable team to help you out, there's no better spot to shop. Our family of employees and customers is proof of that. Our owner, Jacki, took ownership at just 21 years old, and she’s been working with a lot of the same team for years. Plenty of our customers have stuck around for decades, too! Being a part of this community has been a joy, and we’re always eager to give back. For a shopping experience that’s about more than just finding the perfect piece -- it’s also about finding a new community -- join us in our recently expanded downtown store.