Hakoba

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Narayan Pura
380013 Ahmedabad, India
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Hakoba Company Information

General information

Hakoba - the word itself conjures up images of embroidery. Not surprising coz over the years Hakoba has become synonymous with embroidery. Infact it is one of the most respectable brands in the country (with its fame spread overseas as well) and enjoys a heritage brand status. Hakoba is also documented in the Indian fashion industry.

Around 50 years ago two enterprising brothers decided to make this concept available to women across all strata of society. They combined their names to form a brand name called HAKOBA. Many would like to believe it is either Japanese or German but it is truly an Indian brand. Such was the power of the brand that its fashion shows (incidentally which they pioneered) would create a riot in every mini metro that they went to. Apparently one of the cities declared a holiday so that people could go to see the show.

Women across the globe have helped sustain the brand for almost 50 years now. It is this patronage that has inspired us to create the retail chain that it is has now come to be. In 2001 Pioneer bought over the brand and relooked at the entire product portfolio. An in-depth research was done across the country to understand the current usage, buying pattern, target audience, etc. On the basis of the research findings the target audience was redefined to include younger women right from their teens as well. Besides cotton other base fabric like silks, man made blends, net, etc were also incorporated.

In short it has broken all the myths and misconceptions associated with it to cater to the discerning customer of today. The brand recall is already very high what it needed was a new avatar which Pioneer has provided keeping the current market dynamics in mind. This would ensure that when the fashion history for Generation X is written, Hakoba would definitely be there allover again. Hakoba is positioned as a Store Brand rather than a product Brand. Hakoba offers something for everyone under different names targeting both the value segment as well as the premium segment besides exclusive designer wear options. Hakoba USP is Affordable Fashionable and Exclusive.

The retail outlets are selling Sarees, SKD known as Salwar Kameez Dupatta, ready – to – wear women apparel and Fashion Fabrics.

Narayan Pura Ahmedabad

Opening hours
Parking
The company has a parking lot.
Phone number
+917927681271
Linki
Social Accounts
Keywords
men's clothing store

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