Abhiruchi Pickles

General information

THE FIRM M/S S.S FRUIT PRODUCTS WAS STARTED BY SMT SUNITA S KULKARNI IN A SMALL WAY WHO FIRMLY BELIEVED IN THE ADAGE "IDEAL MIND IS A DEVIL'S WORKSHOP" . EVERY DAY AFTER HER DAILY CHORES SHE WOULD BE FREE FOR A FEW HOURS , SHE THOUGHT OF MAKING THESE FEW HOURS PRODUCTIVE FOR HERSELF AND AS WELL AS FOR THE COMMUNITY.

THIS IS WHEN SHE STARTED PREPARING FOOD PRODUCTS LIKE CHUTNEYS, PICKLES AND JAMS AT HOME, INVOLVING THE NEEDY WOMEN AROUND HER. THESE HOMEMADE PRODUCTS WERE AN INSTANT HIT IN THE LOCAL MARKET AND EVENTUALLY THEIR DEMAND INCREASED. SEEING THE INCREASING DEMAND, SHE THOUGHT OF EXPANDING HER HORIZONS SO THAT SHE COULD REACH MORE PEOPLE.

PURSUING THE SAME IN 1999 A SPACIOUS INDUSTRIAL SITE WAS ALLOTTED TO HER BY KIADB AT HONAGA , HERE SHE LAUNCHED HER PRODUCTS UNDER THE BRAND NAME "ABHIRUCHI". SINCE IT'S LAUNCH "ABHIRUCHI" HAS BEEN MARKETED AND MADE FAMOUS BY HER ZEALOUS SON MR ABHIJIT S KULKARNI UNDER THE INSPIRATIONAL GUIDANCE OF HIS FATHER SHRI S S KULKARNI.

"ABHIRUCHI" PRODUCTS ARE MANUFACTURED UNDER VERY HYGIENIC CONDITIONS USING THE LATEST TECHNOLOGY AND MODERN MACHINERY.

THOUGH THE FOUNDER, SMT SUNITA S KULKARNI IS NO MORE, BRAND "ABHIRUCHI" CONTINUES TO GROW AND REACH FAR AND WIDE. IT HAS MANAGED TO PROVIDE EMPLOYMENT TO MANY NEEDY WOMEN IN THE SURROUNDING AREAS, THEREBY DOING IT'S BIT FOR THE COMMUNITY.