Fakhruddin General Trading LLC

General information

Fakhruddin Trading is the region’s specialist in the wholesale import and export of business and consumer products to clients across Africa, Asia, Europe and the Middle East. Fakhruddin Trading works in partnership with leading brands to promote a portfolio of diverse products that are aligned to market needs. Our portfolio consists of approximately 12,000 SKU’s across beauty and personal care, toys, household, hardware and general items. Our mission is to source the very best product lines at the lowest price and hold the region’s largest portfolio of diverse products under one roof. To offer our customers competitive pricing and quality merchandise whilst building relationships of trust and customer service. Our in-house manufacturing capability allows us to provide diverse and customized products at competitive pricing with reduced lead times. Fakhruddin Trading vision is to become the region’s leading wholesaler for import and export of business and consumer products.

Our Brands:

Fakhruddin Trading works in partnership with leading brands to promote a portfolio of diverse products that are aligned to market needs. Our portfolio consists of approximately 12,000 SKU’s across beauty and personal care, toys, household, hardware and general items. Our brands have been selected because they offer innovative products that add real value to our client base. Our brands are market leaders in their respective fields and originate from across the globe. In most instances, Fakhruddin Trading has the exclusive distribution rights for the sale of such products across geographical boundaries.

Our Brands -
Excel Power, Linc, Yeti, Kawashi, Sea Pearl, Geparlys, Omuda, Lady Diana, Topaz, Peacock, FEAH, Timmy, Lord, Nova, Crystal, Dingo, Formula, Caola, Vicco, Beauty Collection, Diana